Recent studies by Nielsen Online, Harris Interactive, Yahoo Small Business and others have made this crystal clear: Most online buyers check, and are influenced by web-based customer reviews. Findings vary a bit, but some 90 percent of online buyers say they read customer reviews at least “some of the time” when they are available, and 71 percent agree that customer reviews offer comfort that they’re buying the right product or service from the right place. Read the rest of this entry »