Business.com’s B2B Online Marketing Blog is focused on helping business-to-business marketers uncover actionable online marketing solutions within the blizzard of stats, facts, examples and opinions generated daily about all aspects of online marketing. The typical B2B marketer has to juggle marketing programs across multiple channels and there’s very little time to read long articles, ponder the big questions and become an “expert” in each area. In this blog, we’ll do our best to cut to the chase and provide unique, useful B2B online marketing insights.
The B2B Online Marketing Blog, and our Twitter account covering the latest online marketing insights (@B2BOnlineMktg), are a group effort by the following members of the Business.com team:
Ben Hanna – VP, Marketing
Ben has been connecting business buyers and sellers online in one form or another over the last 12 years connecting business buyers and sellers online. He’s a confirmed research geek (yes, a Ph.D. can come in handy…) and, based on his extensive experience with online marketing, is constitutionally compelled to question any online marketing strategy or tactic where “that’s the way we’ve always done it” or “everyone does it this way” is the primary reason for doing it. Ben’s “corporate” bio can be found on the Business.com site with the rest of the Business.com management team.
Shara Karasic – Social Media Manager
Shara has been building and leading online communities since 1995 and is our resident social media fanatic. She has wide-ranging small business and entrepreneurial experience across everything from dethorning roses at a flower shop to slinging corned beef at a deli to managing the office (garage, actually) of a small educational software company to perusing IRS code at a tax law firm to importing batik from Bali. In 2001, she even did web development training for technology businesses in Ghana as a Geekcorps volunteer, as well as consulted with human rights organizations through USAID’s EDDI project.
Dianne Molina – Sr Manager, Corporate Communications
Dianne joined Business.com with a successful and interesting communications background spanning Barbie dolls (Mattel) to rockets (SpaceX) to soul mates (eHarmony). Though Dianne grew up planning to become a psychologist, she decided to pursue her passion for writing and get her master’s in journalism at USC’s prestigious Annenberg School of Journalism. At Business.com, she manages a wide range of external and internal communications projects.
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[...] LinkedIn and Twitter, the folks at Business.com found me and invited me to interview with Ben Hanna, VP of Marketing, on the B2B Online Marketing Blog. I met Ben Hanna when he was at eBay and I was writing a report [...]