Business.com’s B2B Online Marketing Blog is focused on helping business-to-business marketers uncover actionable online marketing solutions within the blizzard of stats, facts, examples and opinions generated daily about all aspects of online marketing. The typical B2B marketer has to juggle marketing programs across multiple channels and there’s very little time to read long articles, ponder the big questions and become an “expert” in each area. In this blog, we’ll do our best to cut to the chase and provide unique, useful B2B online marketing insights.
This blog and our Twitter accounts covering the latest in B2B online marketing, B2B search marketing, B2B social media, B2B web analytics and the latest Business.com news are produced by:
Ben Hanna – VP, Marketing for R.H. Donnelley Interactive (parent of Business.com)
Ben currently oversees online marketing, communications and social media for the top B2B online directory and business buying resource, Business.com, and local search leader DexKnows.com. Before joining Business.com in 2006, Ben led the eBay Business team supporting nearly $3 billion in business buying on eBay’s U.S. site in 2005, was the founding VP, Marketing at IronPlanet, a leading online marketplace for used construction equipment, and co-founded a B2B strategic marketing agency in the Silicon Valley. Ben holds an B.A. in Psychology from the University of Michigan and a Ph.D. in Business from Stanford University’s Graduate School of Business.
Dianne Molina – Sr Manager, Corporate Communications for R.H. Donnelley Interactive
Dianne joined Business.com with a successful and interesting communications background ranging from Barbie dolls (Mattel) to rockets (SpaceX) to soul mates (eHarmony). Though Dianne grew up planning to become a psychologist, she decided to pursue her passion for writing and get her master’s in journalism at USC’s prestigious Annenberg School of Journalism. She currently manages a wide range of external and internal communications projects for R.H. Donnelley Interactive sites including Business.com and DexKnows.com.
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[...] LinkedIn and Twitter, the folks at Business.com found me and invited me to interview with Ben Hanna, VP of Marketing, on the B2B Online Marketing Blog. I met Ben Hanna when he was at eBay and I was writing a report [...]