While Twitter and social media are all the rage among B2B marketers these days, are there enough skilled Twitter pros out there to meet the demand?
Today, Pizza Hut is making news with the announcement that they’re hiring a summer “twintern“, or Twitter intern, to start on June 1st. As Nicole Zerillo reports in this PRWeek article:
“While [Pizza Hut senior PR manager Chris Fuller] is currently tweeting on behalf of the brand at its new @PizzaHutTwitter account, the twintern will begin June 1 and “bring an outside perspective” to promotions, tweet about pop-culture news of interest to Pizza Hut consumers, and monitor Twitter for negative communications.”
Great concept – summer Twitter intern – but will it fly in B2B? We B2B marketers are used to being 12-18 months behind the hot new online trends driven by our friends on the B2C side, and have certainly heard “B2B is boring” more than once from those unfortunate souls not well versed in the beauty of our craft. B2B marketers may love the concept of a Twintern to jumpstart the company’s Twitter presence, but is this something that the Twitter pros out there want to do?
We polled our readers and here are the results:
B2B Online Marketing RSS feed
Any company that focuses on one channel of social media is always going to be behind and playing catch up. Pizza Hut would be better off hiring an overall Community Manager to communicate and send a consistent message across the multiple social media platforms as well as the new ones to come.
That may be true – not sure whether or not they have a Community Manager today, or the extent to which they have a broad social media strategy in which this twinternship would fit.