Comments on: Interview: B2B Social Media Insights from Forrester’s Laura Ramos

By: B2Bs, Up in the Air About that Social Media Thingy? | Small Company Big Image

Sun, 19 Jul 2009 23:44:19 +0000

[...] all aspects of business, successful social media marketing takes thoughtful planning, good execution and wise use of resources to achieve the right [...]

By: B2B Social Media Case Study - Business.com | Business.com's B2B Online Marketing Blog

Tue, 07 Jul 2009 01:52:17 +0000

[...] also posting useful B2B social media insights and resources as well including B2B social media insights from Forrester’s Laura Ramos, code for creating your own social media share buttons and advice for building B2B online [...]

By: B-to-B Marketers Have Opportunities to Build Better Customer Relations Using Social Media «

Wed, 01 Jul 2009 07:02:22 +0000

[...] Ramos, a marketing analyst for Forrester Research agrees in a recent interview with BtoB Online Marketing. She says today that most B-to-B buzz is around driving awareness, but it will ultimately have a [...]

By: AJ Gerritson

AJ Gerritson — Mon, 22 Jun 2009 13:59:20 +0000

Great article. I am really glad you addressed listening, monitoring tools, and sales. I think I may be able to add to this discussion as our agency (www.451Marketing.com) focuses on B2B lead generation through leveraging technologies like radian6, content development, and social media strategy and execution. What we have found is B2B marketers are behind B2C marketers in the social web space but that is quickly changing due to the fact that so many B2B decision makers are involved with some form of social media. Most of our B2B clients care more about lead generation and nurturing than awareness. They expect (and rightfully so) campaigns to yield ROI in leads, and these campaigns are bringing sales and marketing departments closer. What we have found is that companies can capture quality B2B leads online by executing carefully orchestrated strategies. Successful campaigns involve content development (white papers, webinars, podcasts), extensive monitoring of the social web (tools like radian6 that monitor social conversations), engagement through social channels, engagement protocol development, landing page development, possible crm integration, and drip marketing planning.

By: 6 B2B Social Media Takeaways from OCU 2009 | Business.com's B2B Online Marketing Blog

Thu, 18 Jun 2009 02:44:22 +0000

[...] them to buy. This is a theme Forrester’s Laura Ramos also mentioned in our B2B social media with [...]

By: B2B Social Media Measurement | Will B2B Marketers Crack the Social Media Code? | THE PRACTITIONER

Wed, 10 Jun 2009 16:32:50 +0000

[...] a recent interview, Forrester’s B2B Marketing Analyst Laura Ramos said that “with social media, you can [...]

By: Parker Trewin

Parker Trewin — Tue, 09 Jun 2009 21:17:59 +0000

Nice article about the opportunities and challenges of social media.

Coincidentally, I was having a similar discussion this morning and hit on a lot of the same topics. To extend on Laura’s comments, I think the key for companies starting out in social media is focus. It’s nearly impossible to be on topic everywhere at all times but much more feasible to: start targeted with your blog efforts, create a shorter but important “follow” list on Twitter and join a few select groups on LinkedIn. In this way you can be an active participant in the discussion which is an important first step.

By: Sharing Social Media Insights With Business.com « B2B Marketing POSTs by Laura Ramos

Mon, 08 Jun 2009 13:46:08 +0000

[...] Ben wanted to get the “big picture” perspective on the B2B social media opportunity and found Forrester’s groundbreaking study, that I authored with G. Oliver Young, of how business technology buyers use social media. He thought it was a wake-up call for B2B marketers, and asked me to share perspectives that any marketer looking to better understand B2B social media would value. Here is what we talked about: [...]

By: Blake Cahill

Blake Cahill — Fri, 05 Jun 2009 16:47:36 +0000

Its great that there is coverage & a specific focus by analyst’s such as Laura about B2B and social media. I can think of a number of B2B tech companies (Microsoft, Cisco, and Intel) that have been in social since before it was called social media with forums, user feedback communities, etc. These channels provide great outlets for evangelism, product/services issue resolutions, feedback, etc. Social is just as applicable to B2B as it is B2C – just ensure goals and use of technologies/social channels is aligned with marketing or service goals of company and program.

Thanks to Laura for @visible_tech mention. And yes we are working with many B2B folks in social.

Blake Cahill
SVP of Marketing
Visible Technologies

By: Amber Naslund

Amber Naslund — Fri, 05 Jun 2009 12:36:33 +0000

Hi There,

Very nice interview with Laura. I love that she’s advocating for the potential of SM in B2B; there’s tons of opportunity there for companies that are willing to lay the groundwork and build the strategy.

Thanks to Laura, too, for the Radian6 mention.

Cheers,
Amber Naslund
Director of Community, Radian6
@ambercadabra