B2B Online Marketing – Business.com

One area of marketing that remains strong despite the economic downturn is B2B search marketing.   However, as we found in our recent B2B web analytics study involving more than 27,000 B2B web sites, most B2B marketers are still struggling to understand which search marketing campaigns are driving their online conversions.

Watch my recent interview with WebProNews to learn more about understanding web analytics and the best B2B online conversion tracking tools.

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This entry was posted on December 11, 2009 at 9:42 am and is filed under B2B Search Marketing, B2B Web Analytics. Tagged: conversion tracking, ppc, search marketing ROI. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.